Creative Breakfast with JCDecaux UK and Coca-Cola

Event

Creative Breakfast with JCDecaux UK and Coca-Cola

This morning, a Creative Breakfast was held in collaboration with Sveriges Annonsörer, featuring David McEvoy, Chief Marketing Officer at JCDecaux UK, and Victoria Adolfsson from The Coca-Cola Company. 

David McEvoy presented the so-called “two screen strategy,” which leverages powerful synergies between online channels and digital out-of-home advertising (DOOH) to maximize marketing reach and effectiveness. 

  • “Wonderful to be in Stockholm and showcase the future of two screens for Swedish agencies and clients. P2+C=6. Thanks to JCDecaux Sweden for hosting, Victoria Adolfsson from The Coca-Cola Company for their new campaign, and Ulrika Strallhofer from Sveriges Annonsörer for the hospitality,” says David McEvoy from JCDecaux UK. 

Victoria Adolfsson presented their iconic Share a Coke campaign, making a much-anticipated comeback in a modern, digital version. The relaunch allows a whole new generation, Gen Z, to engage with the campaign for the first time, while also evoking nostalgia and joy for those who remember the original version. 

A big thank you to David and Victoria for their fantastic presentations!