JCDecaux Sweden Launches Programmatic Buying via VIOOH
JCDecaux Sweden, part of the global JCDecaux network, is launching its programmatic digital outdoor offering, strengthening Stockholm’s position as the hub for programmatic advertising in Scandinavia. Through the partnership with VIOOH, the leading global SSP platform for digital outdoor advertising, the door is now open for programmatic purchases to impact areas outdoors.
Now, 270 of JCDecaux Sweden’s digital screens are available for programmatic buying. Of these, 225 are strategically placed in Stockholm’s city center, with the remainder at strategically selected locations across Sweden. Central to programmatic outdoor trading is the detailed and reliable data from Outdoor Impact, the nationally recognized measurement system for outdoor advertising. This granular data provides advertisers with advanced audience segmentation and real-time optimization of their campaigns.
“By enabling programmatic purchases across our network, we not only complement the Swedish DOOH landscape but also offer brands a streamlined gateway to reach high-spending Scandinavian target audiences,” says Magnus Heljeberg, CEO of JCDecaux Sweden. “Stockholm, as Scandinavia’s capital, is a crucial market for both local and global campaigns, and our programmatic integration simplifies access to this attractive market.”
The launch enables increased flexibility and data-driven optimization, making it easier for brands to execute targeted campaigns based on detailed audience data.
“The launch of Programmatic DOOH is perfectly timed to meet the growing demand for programmatic digital outdoor advertising in Sweden, both locally and internationally. Advertisers are looking for smart, efficient, and data-driven solutions offering flexibility, and this is now possible,” says Cecilia Ottobre, Sales Director at JCDecaux Sweden.
The collaboration with VIOOH ensures seamless integration with over 40 major global DSPs, making JCDecaux Sweden’s digital network accessible to advertisers worldwide.
“The integration of JCDecaux Sweden provides both local and international brands with the opportunity to use VIOOH Trading Manager, enabling data-driven programmatic trading in real-time to engage with their audiences, including in Scandinavia’s most influential city,” says Gavin Wilson, Global Chief Commercial Officer at VIOOH.
JCDecaux Sweden looks forward to offering the dynamic possibilities that programmatic buying entails to media agencies and advertisers. With access to Stockholm’s high-spending audiences and the efficiency of data-driven programmatic buying, advertisers can achieve audience-tailored campaign impact in the Nordic region. JCDecaux’s programmatic offering is available via all major DSPs.
For more information, please contact JCDecaux Sweden’s Communications Director, Malin Otterström.
About JCDecaux
JCDecaux Sweden is part of the global JCDecaux group and is one of the country’s leading media companies. The group is the world’s largest provider of outdoor advertising with over 1 million advertising spaces in more than 80 countries. JCDecaux Sweden offers a comprehensive network of outdoor advertising spaces in Sweden’s 25 largest cities, strategically placed in city centers, shopping areas, public transport, and along the country’s busiest roads, with reach covering more than half of Sweden’s population. From January 2026, JCDecaux will expand its offering with over 4,000 new advertising spaces in Stockholm’s subway and in all shelters from Nynäshamn to Norrtälje.
About VIOOH
VIOOH is a leading global SSP platform for premium digital outdoor advertising. Launched in 2018 and headquartered in London, the platform connects buyers and sellers on a premium marketplace, making OOH easily accessible. Led by a team of experts in digital OOH and programmatic technology, VIOOH is pioneering the transformation of the OOH sector, enhancing digital omnichannel campaigns through the use of programmatic features and data. VIOOH currently conducts programmatic trading in 29 markets, with more underway.
For more information about VIOOH, please visit www.viooh.com or follow us on LinkedIn.
