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Metro Digisize

When you need to say more in less time and still make people look

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  • Premium locations
  • Dynamic and flexible
  • High-purchase environments
  • Motion content
  • Available IO/Programmatic

  • Digisize Video Material
    Ad Length: 5 or 10 seconds
    (verify against purchased media space)

  • Resolution: 1080 x 1920

  • Orientation: Portrait

  • File Format: mp4, jpg, png
    Codec: h.264
    Bit Rate: Max 8000 Kbps
    Frame Rate: Max 25 fps

  • File Size: Up to 30MB

  • Screens 195
  • SOT 8,33%
  • Frequency 11,5
  • VAC 7 291 359
  • Price 795 000 SEK
  • Carbon Footprint n/a

Delivery information

THINGS TO CONSIDER
– Avoid using print ads or existing TV commercials. They must be adapted or redesigned.
– Motion material must be specifically developed for portrait format with a 9:16 aspect ratio.
– We currently cannot publish digital material in the form of edited commercials and film trailers, as the City of Stockholm has set limitations on the amount of motion a digital ad can have.

TIPS
– Keep the logo visible at all times to ensure the message is conveyed.
– Let the message be simple, clear, and direct.
– Eye contact evokes emotions and captures attention.
– Strong contrasts are most visible, especially in darker seasons.
– Signal colors, particularly yellow, catch the eye best in outdoor environments.

Here you are visible at the metro’s busiest stations! Each week, over 1.1 million people travel via the Stockholm subway, with our stations reaching 92% of these commuters, boarding or disembarking at one of our 14 concept stations.  Our Metro Digisize is part of our metro network and the screens are placed on the platforms as well as at strategic locations near entrances and exits, providing high frequency and wide reach, which in turn results in a low contact cost. With the ability to display moving content on high-quality screens, your brand has the power to stand out and create real impact. Make the most of the digital channel by running dynamic and flexible campaigns by tailoring messages according to the day of the week, time of day, inventory status, or anything else that makes your campaign even more relevant. Whether your goal is to build brand awareness, drive store traffic, or launch a product, these panels offer an effective and modern way to reach a broad urban audience at precisely the right moment. The prices listed in the product overview apply from week 6-18, 2026, download ratecard here.

By appearing on our new digital surfaces, you get not only reach – you get impact! We plan to start reporting the carbon footprint for our new products in 2027.