Metro Escalator

Messages that move with the traveler

  • Share of time
  • Dynamic and flexible
  • Premium locations
  • High-purchase environments
  • Motion content
  • Available IO/Programmatic
  • Digisize Video Material
    Ad Length: 5 or 10 seconds
    (verify against purchased media space)

  • Resolution: 1080 x 1920

  • Orientation: Portrait

  • File Format: mp4, jpg, png
    Codec: h.264
    Bit Rate: Max 8000 Kbps
    Frame Rate: Max 25 fps

  • File Size: Up to 30MB

  • Screens 500
  • SOT 16,6%
  • Frequency n/a
  • Reach 34%
  • VAC n/a
  • Price 800 000 SEK
  • Carbon footprint n/a

Delivery information

DELIVERY INFORMATION

When?
The final materials are requested at least 3 working days before the campaign start. For weeks with additional holidays, please contact [email protected]

How? – Option 1
Send digital material to:
[email protected]
Include the following information in the subject line:
Booking Number:
Advertiser:
Campaign Period/Week:

How? – Option 2
Upload the digital material to
www.wetransfer.com, www.sprend.se,
or your own FTP server, and send a link to
[email protected] for file download.

Set your brand in motion at the right place and moment with Metro Escalator which is part of our metro network,from w. 34. Our popular format is now enhanced with high-quality digital screens. Travel with commuters on Metro Escalator Digital. Each week, over 1.1 million people use the Stockholm subway, and our stations cover 92% of them, meaning they board or exit at one of our 14 concept stations. Deliver your message on our digital escalator screens, which can be linked for a cohesive and impactful visual experience. Tell your story creatively and engagingly. Benefit from displaying motion content on premium screens, making your brand stand out and create a real effect. Make the most of the digital channel by using dynamic and flexible campaigns, adjusting messages by day, time, stock levels, or any factor that adds relevance to your campaign.  Download ratecard here for w. 34 and forward.

Whether you’re aiming to build brand awareness, drive traffic to a store, or launch a product, these screens offer an effective and modern channel to reach a broad urban audience—at just the right moment.

By displaying on our new digital surfaces, you achieve not only reach but impact! We will be able to report the carbon footprint for our new products starting in 2027.