JCDecaux offers smart comprehensive solutions for cities and municipalities aiming for a modern urban environment, focusing on design, quality, innovation, and environmental care.
Sustainable Solutions for the Modern City
Carbon Footprint
JCDecaux ReportsCarbon FootprintPer Campaign
From 2022, we report the carbon footprint per campaign. JCDecaux collaborates with ClimatePartner, an internationally recognized expert in climate protection and sustainability, to calculate and reduce CO2 emissions. ClimatePartner calculates the carbon footprint for all (D)OOH campaigns according to the Greenhouse Gas Protocol (GHG Protocol), and bases climate neutrality on PAS 2060 and ISO 14021. The Greenhouse Gas Protocol is the most established standard for calculating and reporting greenhouse gas emissions. It is designed to facilitate organizations’ reporting of greenhouse gas emissions and to make climate reporting more transparent, consistent, and comparable across organizations. Read the editorial by our CEO Magnus Heljeberg.
Climate Reporting
How it works
JCDecaux now reports the carbon footprint per campaign. To make this possible, we collaborate with ClimatePartner, an internationally recognized expert in climate protection and sustainability, who calculates the carbon footprint of our campaigns. But we don’t stop there. We also offset the carbon footprint of each campaign through various climate projects labeled with the Gold Standard. Gold Standard is a label for emission rights from projects where high demands are placed on the total environmental and social impact of the projects. Several environmental organizations (such as WWF) are behind the label. This means that the carbon footprint a campaign leaves behind in the form of CO2 emissions is compensated 100%. What we do not offset is the impact of the customer’s product, as we do not have control over the effects of sold products or services.
Climate Reporting
Scan the QR Code for Full Campaign Impact Info
The carbon footprint for a Eurosize Riks is 3,960 kg CO2. To better understand this number, we can compare it to the consumption-based greenhouse gas emissions for the Swedish population. On average, emissions are 173 kg CO2 per person and week. With a Eurosize Riks, you reach 4 million people, which corresponds to a footprint of 28 people per week. With a Digisize Riks, you reach 3.5 million, which amounts to a footprint of 0.6 people per week. Read more about ClimatePartner here.
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Digizise Riks
38 kg CO2 -
Eurosize Riks
3960 kg CO2 -
Supersize x 2
156 kg CO2 -
Supersize Digital
10 kg CO2
Sustainability Work
Our Sustainability Efforts
We are working to reduce our climate impact and aim to halve emissions each decade. Our goal by 2030 is to halve our greenhouse gas emissions compared to the 2020 level. In our emissions calculations, we use CO2 equivalents, which means all greenhouse gases are included.
We began measuring our emissions in 2010 and are proud that our corporate emissions have significantly decreased since then. Between 2014 and 2020, we reduced our carbon footprint by 70% by replacing fossil fuels with fossil-free fuels in our transportation and switching to renewable electricity. We report our emissions according to the GHG Protocol standard, including direct and indirect emissions categorized in scope 1, 2, and 3.
Our largest emissions are from upstream and downstream activities in our value chain. This means emissions occur as a result of our operations but come from sources owned or controlled by entities outside our organization. Within scope 3, advertising campaigns represent a significant portion of our emissions, including production-related emissions from poster production. By offsetting emissions for advertising campaigns, we actively work to reduce the significant scope 3 emissions.
JCDecaux is a ClimatePartner-certified company, which means we have set reduction targets for our company-wide emissions, implemented reduction measures, and financed climate projects.
Since 2010, we have actively worked to minimize our climate impact at all levels.
We continue our efforts to reduce emissions by using renewable electricity, gradually replacing all lighting in our equipment with LED lights, and using environmentally friendly transportation. We have replaced all our service cars with electric vehicles and continuously evaluate our partners for minimal climate impact.
JCDecaux strengthens partnership with Childhood
JCDecaux strengthens partnership with Childhood – Advocating for children’s rights
At JCDecaux, we are proud to deepen our partnership with Childhood, an organization founded by Her Royal Highness Queen Silvia in 1999. Childhood works tirelessly to uphold children’s rights and protect vulnerable children both in Sweden and around the world. Through this collaboration, we aim to foster a safer, more equitable society for every child.
Our partnership goes beyond impactful reach via our media surfaces. It also involves raising awareness internally among our employees and externally with clients—through customer events, social media, and newsletters—to boost engagement for children’s rights.
Childhood supports local projects in 16 countries and actively prevents violence and sexual abuse against children in line with the UN Convention on the Rights of the Child. Their vision is a world where all children grow up safe, loved, and free from violence and abuse.
“Partnerships are essential in the fight against sexual abuse of children. We must keep discussing the difficult topics – only then can we drive real change. That’s why we’re thrilled and proud that JCDecaux is now by our side. This visibility is another key piece in our zero-tolerance vision: no child should ever suffer,” says Paula Guillet de Monthoux, Secretary General of World Childhood Foundation.
“Depicting sexual abuse against children is a creative challenge. By incorporating children’s own coloring book illustrations, we brought in a childlike perspective that’s both innocent and unsettling – a powerful contrast that amplifies the message,” says Linnéa Gardefjord and Adam Gäfvert, Art Directors, and Lena Ivarsson, Account Manager at King Advertising Agency.
Subscribe to our newsletter to learn more about our joint efforts and discover how you can get involved in creating a safer future for all children.
Read more on Childhood’s website: https://childhood.se
FAQ
Who is ClimatePartner?
Who is ClimatePartner?
ClimatePartner is an internationally recognized expert in climate protection and sustainability, calculating and reducing CO2 emissions. Read more here: https://www.climatepartner.com/en
How are the calculations made?
ClimatePartner has collected data from us; everything from the number of posters, packaging, electricity consumption, transport from printers, depots, and contractors, as well as the company’s footprint in terms of business travel, office materials, recycling, etc. The calculations are made according to the GHG Protocol..
Vad är Greenhouse Gas Protocol?
The Greenhouse Gas Protocol is the most established standard for calculating and reporting greenhouse gas emissions. It is designed to facilitate organizations’ reporting of greenhouse gas emissions and to make climate reporting more transparent, consistent, and comparable across organizations. Read more here: https://ghgprotocol.org/
What are the three scopes?
The GHG Protocol’s standard for calculating companies’ climate impact classifies companies’ emissions into three scopes. Scope 1 consists of direct emissions from the company’s facilities and vehicle fleet, such as greenhouse gas emissions from vehicles and machinery that the company owns or leases. Emissions are called direct because scope 1 consists of emissions over which the company has operational control, as opposed to scope 2 and 3 emissions, over which the company has no control.
Scope 2 consists of indirect emissions from purchased electricity, district heating, district cooling, and steam. Scope 3 consists of indirect emissions from company activities in the company’s value chain.
Scope 3 emissions are usually divided into upstream and downstream emissions depending on whether they occur before or after the company’s own operations in the value chain. Upstream emissions can include purchased goods and services, employee commutes, and business travel, while downstream emissions can include the final waste management of sold products.
How does JCDecaux offset emissions?
JCDecaux supports the expansion of green energy in Asia. Interest in and demand for renewable energy are growing on the Asian continent. One-third of greenhouse gas emissions come from the burning of fossil fuels, such as coal and oil. This type of energy generation is not only finite but also has serious negative effects on the climate. To reduce carbon emissions, mitigate the effects of climate change, and meet the ever-growing demand for energy, it is crucial to promote renewable energy sources. Read more about the project here. The climate projects are labeled Gold Standard. Gold Standard is a label for emission rights from projects where high demands are placed on the projects’ total environmental and social impact. Several environmental organizations (such as WWF) are behind the label.
How do you ensure the money goes to the right projects?
The project is reviewed by third parties, and projects are carried out by project owners. The project owners “own” the reduction units and receive the funds for the offset.
What is the Greenhouse Gas Protocol?
The Greenhouse Gas Protocol is the most established standard for calculating and reporting greenhouse gas emissions. It is designed to facilitate organizations’ reporting of greenhouse gas emissions and to make climate reporting more transparent, consistent, and comparable across organizations.
Read more here: https://ghgprotocol.org/
What do you do to reduce the carbon footprint?
JCDecaux has been a carbon-neutral company since 2010, actively working to minimize footprints across all levels. We are proud that our company’s emissions have decreased by 70% from 2014 to 2020, thanks to diligent work and scrutinization of everything from transport to electricity and recycling. For example, we use electric and gas vehicles, print posters on environmentally certified paper, and purchase only green electricity. We are working to reduce our climate impact and aim to halve emissions every decade. Our goal by 2030 is to halve our greenhouse gas emissions compared to the 2020 level.
Social Sustainability
JCDecaux Sweden and social sustainability
At JCDecaux Sweden, social sustainability is an integral part of how we operate. We work to ensure safe and inclusive workplaces, promote diversity, and set clear standards for our suppliers through the Group’s global Social Policy and Supplier Code of Conduct.
As part of JCDecaux Group, we follow a unified strategy for social responsibility and sustainable development, focusing on ethics, safety, and long-term skills growth.
Learn more about the Group’s sustainability commitments here.